Shake up your Thinking with Dr Ken Hudson

 We have a natural tendency when solving a problem to start from what exists at the moment and add incremental improvements. For the most part, this approach works. Occasionally however when you need a breakthrough new product or solution you need a different approach. For example, if you were trying to design a new kid’s computer you could try and adapt the lap tops that exist by adding new kids software or using bright colours. But would that be enough? What about a kid’s computer that you could roll from one room to another or that you could sit on?

The answer in these circumstances is to design the perfect product first. Ask yourself in an ideal world what will the product look like, feel like etc. What is the ideal price? What is the user experience? Keep pushing until you have designed really the ideal or perfect solution. Once you have done this then work back to what exists at the moment. You should first identify the gaps with the current offering and then how you might address these gaps. This type of approach will give you an edge in the market-place and give you a jump on your competitors. Dr Ken.

Share This