Can organisations be creative?

January 3rd, 2008 · No Comments

I just read a conversation with Gary Hamel and Lowell Bryon published in the latest McKinsey newsletter and they have both reached the same conclusion that i have reached–organisations are built for specialisation, certainty,analysis but not built for creativity or innovation. This has a number of implications because the need for innovation is greater than ever before.

What we do is take one problem at a time and solve it in a creative way through our innovation boot-camps. Or you can look for innovation outside your business as P&G does. Or you can buy it like Microsoft. If innovation is not part of the DNA then it can be introduced but it is difficult, takes time and resources and involves real change. That is why most innovation does not occur unless there is a crisis.