Shake up your Thinking with Dr Ken Hudson

Enter The Speed Thinking Zone
I have discovered something that I believe can have a profound impact on most people’s loves. It is called Speed Thinking and I believe it is the perfect adaptation for anyone who is caught up in a time-poor existence.
I am so confident of Speed Thinking that I have bet the house on […]

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Just read about James Dyson who invented the revolutionary (and expensive) dyson vacuum cleaner. He is very proud of the fact that it took him over 5000 prototypes to get it right! Imagine the vision and dedication of the man.
There is a lesson in this for all would be inventors and innovators. You have to […]

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Spent yesterday with client and a group of creative people (members of our creative panel) in trying to develop new names for the clients business.   Trying to develop new names is always an interesting process.
This is how we went about it. First we asked people to bring along three ideas to the workshop. With […]

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In a recent article in Strategy & Business (the link is as follows http://www.strategy-business.com/press/enewsarticle/enews112907 ) is a wonderful story of how important it is to see for yourself rather than just relying on reports.
In my experience there is nothing like being out in the field talking to and observing customers using your product or your […]

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One of the most redeeming features of the culture of Amazon according to its CEO Jeff Bezos is the fact that it values experimentation. He says ‘we are willing to plant seeds and wait a long time for them to turn into trees.’  His criteria for these seeds is that they have to be meaningful […]

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