Shake up your Thinking with Dr Ken Hudson

What is the most widely used tool and process in management today? I would argue that it is brainstorming yet it has the worst track record. It makes people feel good but rarely produces breakthrough ideas. I was reminded of this when I was working with an insurance company during the week. I gave them the challenge of […]

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Just facilitated a session yesterday with a major soup brand where we placed a group of creative thinkers from our panel in the same room as the client. In this process the client works in a co-creating way with consumers rather than hiding behind a two-way mirror.  
Why is it that marketing people are so […]

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One of the most redeeming features of the culture of Amazon according to its CEO Jeff Bezos is the fact that it values experimentation. He says ‘we are willing to plant seeds and wait a long time for them to turn into trees.’  His criteria for these seeds is that they have to be meaningful […]

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