Shake up your Thinking with Dr Ken Hudson

Enter The Speed Thinking Zone
I have discovered something that I believe can have a profound impact on most people’s loves. It is called Speed Thinking and I believe it is the perfect adaptation for anyone who is caught up in a time-poor existence.
I am so confident of Speed Thinking that I have bet the house on […]

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In Australia, the new Prime Minister, Kevin Rudd, has just held a two day summit to create a number of big ideas for the year 2020. He invited 1000 of the nations so-called best and brightest to discuss ten predetermined themes.
If nothing else it turned out to be a political masterpiece. There was widespread (largely) […]

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Dear Prime Minister & Professor Glyn Davis.
 
Good luck with the Australia 20:20 summit. It is a great idea and I hope it is a wonderful success. But as someone who helps create breakthrough ideas for a living, I cannot help but feel that you have made some fundamental mistakes. I list these only in the […]

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 We have a natural tendency when solving a problem to start from what exists at the moment and add incremental improvements. For the most part, this approach works. Occasionally however when you need a breakthrough new product or solution you need a different approach. For example, if you were trying to design a new kid’s computer […]

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When faced with any sort of challenge (i.e. a problem, issue or opportunity) I have found that you have two key creative strategies.
1. Try and redefine the challenge and/or
2. Look at the challenge in a new way.
Otherwise you are doomed to repeat a cycle which can only deliver you incremental ideas. For example, let’s imagine that you […]

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This is a story of how breakthrough new products can emerge from the most unlikely of places.
‘After September 11th, one of our researchers, Krishna Bharat would go to 10-15 news sites everyday looking for information about the case. And he thought, why don’t I write a program to do this? So Krishna, who’s an expert in […]

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Well almost!
I am amazed sometimes when I work in large companies how seriously management teams take their idea generation efforts. They earnestly discuss, argue, analyse and present piles and piles of information. It seems as though they are conducting a debate which might be more at home in Ancient Greek times but not in the 21st […]

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Have you ever had an idea that you thought a company might be interested in? And have you ever thought that business managers might be interested in hearing from their customers? This is the situation i found myself in recently.
I have a great idea for Nintendo which i would have happily discussed with their marketing […]

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Spent yesterday with client and a group of creative people (members of our creative panel) in trying to develop new names for the clients business.   Trying to develop new names is always an interesting process.
This is how we went about it. First we asked people to bring along three ideas to the workshop. With […]

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In a recent article in Strategy & Business (the link is as follows http://www.strategy-business.com/press/enewsarticle/enews112907 ) is a wonderful story of how important it is to see for yourself rather than just relying on reports.
In my experience there is nothing like being out in the field talking to and observing customers using your product or your […]

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