I came across thsi formula when i was reading Gary Hamels new book called The Future of Management (2007). In it he suggests that leaders should adopt a 70/20/10 view of innovation. By this he means that 70% of the resources should be allocated to projects that can make a difference today, 20% on projects […]
Entries Tagged as 'Generate New Ideas--Fast'
The 70/20/10 Rule
January 5th, 2008 · No Comments
Tags: Become an Idea Leader · Create New Growth Opportunities · Generate New Ideas--Fast · Improve your Innovation Results
Experience what the customer does
January 4th, 2008 · No Comments
In a recent article in Strategy & Business (the link is as follows http://www.strategy-business.com/press/enewsarticle/enews112907 ) is a wonderful story of how important it is to see for yourself rather than just relying on reports.
In my experience there is nothing like being out in the field talking to and observing customers using your product or your […]
Tags: Create New Growth Opportunities · Design Breakthrough New Products · Enhance or Evaluate Your Ideas · Generate New Ideas--Fast · Test Your Ideas Quickly, Easily, Simply
Designing the perfect brainstorming session
January 3rd, 2008 · No Comments
What is the most widely used tool and process in management today? I would argue that it is brainstorming yet it has the worst track record. It makes people feel good but rarely produces breakthrough ideas. I was reminded of this when I was working with an insurance company during the week. I gave them the challenge of […]
Tags: Create New Growth Opportunities · Design Breakthrough New Products · Enhance or Evaluate Your Ideas · Generate New Ideas--Fast
The Kitchen as a Creative Space
January 3rd, 2008 · No Comments
My wife and I recently were invited to a top class restaurant in the city. As part of this experience we were also given the opportunity to go behind the scenes and see how the kitchen operates under the instruction of the leading chef.
The kitchen is a wonderful metaphor for a creative business. There is […]
Tags: Build a more Innovative Culture · Generate New Ideas--Fast
Face to face with consumers
January 3rd, 2008 · No Comments
Just facilitated a session yesterday with a major soup brand where we placed a group of creative thinkers from our panel in the same room as the client. In this process the client works in a co-creating way with consumers rather than hiding behind a two-way mirror.
Why is it that marketing people are so […]
Tags: Design Breakthrough New Products · Enhance or Evaluate Your Ideas · Generate New Ideas--Fast · Sell Your Ideas
The Importance of Experimentation
January 3rd, 2008 · No Comments
One of the most redeeming features of the culture of Amazon according to its CEO Jeff Bezos is the fact that it values experimentation. He says ‘we are willing to plant seeds and wait a long time for them to turn into trees.’ His criteria for these seeds is that they have to be meaningful […]
Tags: Build a more Innovative Culture · Create New Growth Opportunities · Design Breakthrough New Products · Generate New Ideas--Fast · Test Your Ideas Quickly, Easily, Simply
Are the Under 25’s the most creative age?
January 3rd, 2008 · No Comments
According to our survey on our web site, it is not surprising that most people consider the under 25’s to be the most creative age group. There is something about the fact that they might be more open and not scarred from the trials and tribulations of life.
My experience however, is that being creative is […]
Tags: Become an Idea Leader · Build a more Innovative Culture · Generate New Ideas--Fast
Creative Thinking Software
January 2nd, 2008 · No Comments
Has anyone used some creative thinking software?
Have you been satisfied with it? My impression is that most of these packages rather than helping generate new ideas are more like organising mindmapping type packages.
If you have a different experience I would love to hear from you. We are now developing a new type of software so watch […]
Tags: Generate New Ideas--Fast · Improve your Innovation Results
Harnessing The Creativity of Generation Y
December 22nd, 2007 · No Comments
My latest research interest is in how organisations can better harness the ideas and passion of Generation Y. Currently with much of the research to date, there is an emphasis on everything that is wrong with Generation Y from a business point of view.
They are described as impatient, informal, questioning, independent and so on. […]
Tags: Become an Idea Leader · Build a more Innovative Culture · Create New Growth Opportunities · Generate New Ideas--Fast








