Shake up your Thinking with Dr Ken Hudson

Enter The Speed Thinking Zone
I have discovered something that I believe can have a profound impact on most people’s loves. It is called Speed Thinking and I believe it is the perfect adaptation for anyone who is caught up in a time-poor existence.
I am so confident of Speed Thinking that I have bet the house on […]

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I met with a senior manager of a very innovative regional bank last week and he was outlined the many exciting projects that he was working on. My experience with many banks is that it can be difficult to get projects approved so i was curious to find out how he obtained the necessary ‘buy in’ […]

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Just read about James Dyson who invented the revolutionary (and expensive) dyson vacuum cleaner. He is very proud of the fact that it took him over 5000 prototypes to get it right! Imagine the vision and dedication of the man.
There is a lesson in this for all would be inventors and innovators. You have to […]

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Just facilitated a session yesterday with a major soup brand where we placed a group of creative thinkers from our panel in the same room as the client. In this process the client works in a co-creating way with consumers rather than hiding behind a two-way mirror.  
Why is it that marketing people are so […]

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