Enhance or Evaluate Your Ideas

Entries Tagged as 'Enhance or Evaluate Your Ideas'

Enter The Speed Thinking Zone

May 28th, 2008 · No Comments

Enter The Speed Thinking Zone
I have discovered something that I believe can have a profound impact on most people’s loves. It is called Speed Thinking and I believe it is the perfect adaptation for anyone who is caught up in a time-poor existence.
I am so confident of Speed Thinking that I have bet the house on […]

How to create new brand names

January 8th, 2008 · 5 Comments

Spent yesterday with client and a group of creative people (members of our creative panel) in trying to develop new names for the clients business. Trying to develop new names is always an interesting process.
This is how we went about it. First we asked people to bring along three ideas to the workshop. With […]

Train your brain

January 6th, 2008 · 1 Comment

Just finished reading Dr. Kawashima’s book on Train your Brain. He is a brain reseacher that postulates that as we mature our brain function starts to deteriorate. But there is good news! We can all improve by daily stimulation of our brain. In particular the prefrontal cortex which is the area for learning and thinking. […]

Experience what the customer does

January 4th, 2008 · No Comments

In a recent article in Strategy & Business (the link is as follows http://www.strategy-business.com/press/enewsarticle/enews112907 ) is a wonderful story of how important it is to see for yourself rather than just relying on reports.
In my experience there is nothing like being out in the field talking to and observing customers using your product or your […]

Designing the perfect brainstorming session

January 3rd, 2008 · No Comments

What is the most widely used tool and process in management today? I would argue that it is brainstorming yet it has the worst track record. It makes people feel good but rarely produces breakthrough ideas. I was reminded of this when I was working with an insurance company during the week. I gave them the challenge of […]

Face to face with consumers

January 3rd, 2008 · No Comments

Just facilitated a session yesterday with a major soup brand where we placed a group of creative thinkers from our panel in the same room as the client. In this process the client works in a co-creating way with consumers rather than hiding behind a two-way mirror.
Why is it that marketing people are so […]