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Shake up your Thinking with Dr Ken Hudson

Articles

Media & Articles

New Product Development
Article Title Magazine Date
Improving Your New Product Development Results Marketing Feb 2005
Improving Your NPD Results Marketing Jan 2005
A Fresh Focus Marketing Apr 2004
Creating a Brand BHAG Marketing Jan 2004
Developing New Products? Develop New Thinking Marketing & eBusiness Apr 2002
Out With the Old, In With the New Professional Marketing July 2002
The 8 Step Approach Management Today Oct 2002
Building a Brand? Find an Idea Trend B&T Weekly Jun 2001
Idea Search not Market Research Marketing & eBusiness Apr 2001
Idea Leadership- The Future of Marketing Marketing & eBusiness 2000

Idea Generation
Article Title Magazine Date
Brainstorming with Customers Marketing Magazine Apr 2006
Managing the Idea Factory Marketing Oct 2004
The Perfect Brainstorm AD News Oct 2002
Radical Brainstorming, Now That’s an Idea Australian Financial Review Sep 2001
The End of Brainstorming Marketing & eBusiness Apr 1999
Bright Sparks Boss Mar 2002

Innovative Culture
Article Title Magazine Date
Creative Juice goes with the Flow BRW Jan 2007
Beyond Boarders Fast Thinking 2006
Thinking Outside the Box Boss Jun 2001
The Upside of Failure BRW Jun 2006
Let’s Talk About It Fast Thinking Autumn 2006
10 Tips for Performance Edge HR Monthly Nov 2003

Marketing Creativity
Article Title Magazine Date
Research Groups are Becoming More Innovative B&T Apr 2005
New Ways to Become an Idea Leader B&T Weekly Sep 2001
Get a Head for the Right Strategy B&T Weekly Aug 2001
Are Agencies Creative Organisations B&T Weekly Apr 2001
The Keys to Creative Marketing & eBusiness Feb 1999
The I’s Have It Marketing & eBusiness Nov 1998
How to Boost your Creativity Professional Marketing Mar 1998
Marketing: It’s a Living Thing Marketing Dec 97/Jan 98
Are Agencies Really in The Ideas Business? B&T Weekly Nov 1997
Why You Should Focus on the Soft Side of Marketing Marketing Aug/Sept 1997

Innovation
Article Title Magazine Date
We’ve Got Your Measure Fast Thinking Spring 2006
Open to Suggestions HR Monthly Jun 2006
Questions and Answers Fast Thinking 2006
Growth Imperative BRW Oct 2005
Ask Why Not Instead of Why Financial Review Oct 2005
Follow Your Passions Lifestyle 2 Aug 2002
Swim Against the Tide HR Monthly Nov 2001
Innovation is Key to Good Management Australian Financial Review Oct 2001
 

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