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Shake up your Thinking with Dr Ken Hudson

Entries from January 2008

Why do our leaders think so small?

January 5th, 2008 · No Comments

My wife and i attended our daughters school prize giving ceremony last night and it was an inspiring night. Not only for the poise and confidence of the school kids but for a funny and thought-provoking address from an astronomer.   Astronomy, Dr. Watson argued was concerned with answering the big questions. Are we alone? […]

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Tags: Become an Idea Leader · Create New Growth Opportunities

The 70/20/10 Rule

January 5th, 2008 · No Comments

I came across thsi formula when i was reading Gary Hamels new book called The Future of Management (2007). In it he suggests that leaders should adopt a 70/20/10 view of innovation. By this he means that 70% of the resources should be allocated to projects that can make a difference today, 20% on projects […]

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Tags: Become an Idea Leader · Create New Growth Opportunities · Generate New Ideas--Fast · Improve your Innovation Results

Experience what the customer does

January 4th, 2008 · No Comments

In a recent article in Strategy & Business (the link is as follows http://www.strategy-business.com/press/enewsarticle/enews112907 ) is a wonderful story of how important it is to see for yourself rather than just relying on reports.
In my experience there is nothing like being out in the field talking to and observing customers using your product or your […]

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Tags: Create New Growth Opportunities · Design Breakthrough New Products · Enhance or Evaluate Your Ideas · Generate New Ideas--Fast · Test Your Ideas Quickly, Easily, Simply

Where is Australia in the Innovation Debate

January 3rd, 2008 · No Comments

In the Sydney Morning Herald yesterday Kristen Le Mesurier laments the lask of innovation by the Australian Government compared to their Japanese conterpoints. Perhaps with a change on government this will change. My suspicion will be that it will not. Innovation and creativity generally requires a diversity of perspectives which this new government does not […]

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Tags: Become an Idea Leader · Build a more Innovative Culture

Designing the perfect brainstorming session

January 3rd, 2008 · No Comments

What is the most widely used tool and process in management today? I would argue that it is brainstorming yet it has the worst track record. It makes people feel good but rarely produces breakthrough ideas. I was reminded of this when I was working with an insurance company during the week. I gave them the challenge of […]

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Tags: Create New Growth Opportunities · Design Breakthrough New Products · Enhance or Evaluate Your Ideas · Generate New Ideas--Fast

The Kitchen as a Creative Space

January 3rd, 2008 · No Comments

My wife and I recently were invited to a top class restaurant in the city. As part of this experience we were also given the opportunity to go behind the scenes and see how the kitchen operates under the instruction of the leading chef.  
The kitchen is a wonderful metaphor for a creative business. There is […]

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Tags: Build a more Innovative Culture · Generate New Ideas--Fast

Face to face with consumers

January 3rd, 2008 · No Comments

Just facilitated a session yesterday with a major soup brand where we placed a group of creative thinkers from our panel in the same room as the client. In this process the client works in a co-creating way with consumers rather than hiding behind a two-way mirror.  
Why is it that marketing people are so […]

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Tags: Design Breakthrough New Products · Enhance or Evaluate Your Ideas · Generate New Ideas--Fast · Sell Your Ideas

The Importance of Experimentation

January 3rd, 2008 · No Comments

One of the most redeeming features of the culture of Amazon according to its CEO Jeff Bezos is the fact that it values experimentation. He says ‘we are willing to plant seeds and wait a long time for them to turn into trees.’  His criteria for these seeds is that they have to be meaningful […]

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Tags: Build a more Innovative Culture · Create New Growth Opportunities · Design Breakthrough New Products · Generate New Ideas--Fast · Test Your Ideas Quickly, Easily, Simply

Can organisations be creative?

January 3rd, 2008 · No Comments

I just read a conversation with Gary Hamel and Lowell Bryon published in the latest McKinsey newsletter and they have both reached the same conclusion that i have reached–organisations are built for specialisation, certainty,analysis but not built for creativity or innovation. This has a number of implications because the need for innovation is greater than ever […]

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Tags: Become an Idea Leader · Build a more Innovative Culture · Create New Growth Opportunities

Are the Under 25’s the most creative age?

January 3rd, 2008 · No Comments

According to our survey on our web site, it is not surprising that most people consider the under 25’s to be the most creative age group. There is something about the fact that they might be more open and not scarred from the trials and tribulations of life.
My experience however, is that being creative is […]

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Tags: Become an Idea Leader · Build a more Innovative Culture · Generate New Ideas--Fast